US Will Get the Mitsubishi Lancer Before Japan
Wednesday, August 9th, 2006
Mitsubishi will debut its all-new Lancer sedan in the U.S. nearly six months ahead of its debut in the company’s domestic market of Japan. The U.S. will likely be the Lancer’s biggest market by far, and that the Japanese market is more interested in minicars at the moment than midsize sedans.
Those two facts are the maini reason’s behind the company’s decision to begin selling the Lancer in the States first. The debut for the car in the U.S. is slated for early or mid next year, at which time we’ll get a larger Lancer based on the Concept X and its many variants.
The Mitsubishi Lancer was introduced in Japan six years ago. The bulk of sales for the upcoming version of the car will come from the U.S. Mitsubishi expects to sell about 50,000 Lancers here next year, which would account for the largest portion of the vehicle’s global sales.
Why the US before Japan? Japanese consumers are shifting away from the Lancer, which is considered a midsize car in the home market, in favor of 660cc minicars. Minicars now account for nearly one-third of Japan’s new vehicle sales, which is one reason why the Lancer will hit American shores first. Another reason: Mitsubishi’s star is fading fast in North America.
Tags: none
Share This: Email This To A Friend or Social Bookmark It!
If you were interested in US Will Get the Mitsubishi Lancer Before Japan, you may also be interested in:
Lancer Evolution IX MR (GSR/RS) and Lancer Evolution Wagon MR (GT/GT-A): Mitsubishi Motors Corporation (MMC) today announced that the Lancer Evolution IX MR high-performance 4WD sports sedan (GSR/RS) and the Lancer Evolution Wagon MR high-performance 4WD
2006 Mitsubishi Lancer Evolution (EVO): Mitsubishi's top performance sedan receives a number of important updates for 2006. Now referred to as the Lancer Evolution IX, the car's biggest change is
2006 Mitsubishi Lancer Evolution SE: The 2006 Mitsubishi Lancer Evolution (Evo) Special Edition represents the final round of updates to the Evolution IX bodystyle. With its price set at $33,249,
August 16th, 2006 at 12:11 am
What the Japanese disregards would might be just what the North American market is looking forward to.