Aston Martin “Coolest Brand” In UK
September 22nd, 2006
It might not have as much sway as J.D. Powers or Car and Driver’s 10 Best, but UK-based Superbrands Limited has made a business of reporting on what the world thinks of different brands.
Since July 2000, Aston Martin has undergone a transformation under the guidance of CEO Dr. Ulrich Bez and now boasts one of the sexiest automotive line-ups in the world. Since 2001 they’ve also run what they call CoolBrands to honor what’s hot and happening. As part of that venture, they host a party to celebrate the year’s coolest.