Ford Launches New F150 Advertising Campaign
August 17th, 2006
The 2007 Ford F-150 and Super Duty pick up trucks will be fixtures on the football, racing and country music scenes this fall as the Ford brand launches an onslaught of new advertising and marketing initiatives to cement its 30th consecutive year as the full-size pick up truck leader.
The campaign blends Ford’s new “Bold Moves” campaign and the older (but more entrenched) “Built Ford Tough” concept. Among the messages conveyed by the ads and promotional efforts will be bold design, outstanding capability, unmatched durability and exceptional customer loyalty. The fact that more Ford trucks have reached 250,000 miles than any other brand will be a hot topic.
Monterey Historic Races to feature Toyota/Lexus
August 16th, 2006
As the presenting sponsor of this year’s Rolex Monterey Historic Automobile Races, Toyota Motor is going all out to bring its motorsports efforts in front of U.S. fans, with the centerpiece of its involvement demonstration runs and paddock displays featuring this year’s TF106 Formula 1 car. (Although Toyota isn’t talking about it, fans expect the car to set a new lap record for Laguna Seca. Could be challenging on the notoriously dusty track - we’ll have to wait and see.)