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Hyundai Creates First Luxury Car

Wednesday, November 21st, 2007


Hyundai Concept GenesisHyundai is turning things around and taking on the big guns (Toyota and Lexus) by creating the new Concept Genesis prototype. It is their first luxury car that has the similar design of a BMW. Hyundai stated that even though it will be a luxury car we can expect it to cost much less than $30,000 – which is something that puts a smile on our face.

The Genesis concept features a V-8 engine–the type of power plant widely used by such luxury automakers as Jaguar and Mercedes-Benz. The highest-caliber sedans, such as BMW’s 7 Series and Mercedes-Benz’s S-Class, use V-8 or V-12 engines, so Hyundai’s first V-8 is a step into the big leagues for the automaker.

In a recent statement, Hyundai said the Concept Genesis’ 4.6-liter V-8 delivers “well over 300″ horsepower. The V-8 comes with a six-speed transmission, and in future applications, Hyundai could enlarge the engine or equip it with supercharging. “Concept Genesis,” the company said, “marks the beginning of premium performance for the Hyundai brand,” adding that the car has a zero-to-60 time of “well under six seconds.”

Americans have never seen a rear-wheel-drive Hyundai before. Rear drive, in which the transmission sends the engine’s power to the rear wheels, provides superior steering and sportier driving dynamics, compared with front-wheel drive. Premium sedans, such as the 7 Series and S-Class, are rear drive, as are such sports cars as Porsches and Ferraris.

Hyundai says the Concept Genesis uses “ultra-high-tensile steel” in its construction, giving the car a stiff, light, large body that compares favorably to those of BMW’s 5 Series and Mercedes’ E-Class midsize sedans. Hyundai also says it tuned the Concept Genesis’ suspension to be sporty and responsive. The driver can select settings for the car’s ride and steering characteristics.

The car also features such upscale amenities as adaptive cruise control, which can make the car follow the vehicle in front of it at a fixed distance; heated and cooled seats; a push-button starter; a navigation system with a rear-mounted camera to assist in parking; Bluetooth technology; and an Infinity audio system.

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