Hummer Sales Increase
Wednesday, October 18th, 2006
HUMMER announced that its year-to-date sales have increased 53% so far this year, mostly due to the H3, the brand’s “smallest” SUV. As a matter of fact, HUMMER’s other model, the larger Tahoe-based H2 has seen its sales dwindle fast. In June, H2 sales were off 52.4% compared to last year, down 48% the next month, 24.3% the next, and off 11.7% last month. Meanwhile, the H3 was up 10.4% in June, up 24.1% the next month, up 10% the next, and rose 21.5% last month. As of September, GM had sold 12,562 units of the H2 (down 31.9%) and 40,381 units of the H3 (up 120.8%).
It seems the HUMMER brand is still an attractive option for those seeking the image of an urban warrior. As sales of other truck-based SUVs have fallen in line with the H2’s, the H3 appears resistant to this correction, most likely because it’s seen as a more responsible choice than its big brother, yet still a HUMMER. Of course, lots of vehicles tread lightly on the earth compared to the H2, but the H3 is no Escape Hybrid. It’s still a vehicle that weighs 4,700 lbs. and gets an EPA estimated 15/20 mpg.
GM, however, seems perfectly content to enjoy the H3’s resilience while it lasts, though for HUMMER’s sake it better have an even more responsible alternative in the works if the brand hopes to carry its momentum forward.
Tags: hummer h3, hummer sales, hummer h2
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