Ford Launches New F150 Advertising Campaign
Thursday, August 17th, 2006
The 2007 Ford F-150 and Super Duty pick up trucks will be fixtures on the football, racing and country music scenes this fall as the Ford brand launches an onslaught of new advertising and marketing initiatives to cement its 30th consecutive year as the full-size pick up truck leader.
The campaign blends Ford’s new “Bold Moves” campaign and the older (but more entrenched) “Built Ford Tough” concept. Among the messages conveyed by the ads and promotional efforts will be bold design, outstanding capability, unmatched durability and exceptional customer loyalty. The fact that more Ford trucks have reached 250,000 miles than any other brand will be a hot topic.
Begin looking for the ads September 7 at the start of the NFL season, then September 17 with the start of NASCAR’s Nextel Cup “Chase for the Cup.” Promotion of the truck from a country music angle will start even earlier on August 11 with the kickoff of country music star Toby Keith’s “Hookin Up and Hangin’ Out” concert tour, during which the F-series Super Duty will be featured prominently on-stage during the concerts. The truck will also get some “face” time in the new movie starring Keith and Kelly Preston, Broken Bridges, opening September 8.
Tags: none
Share This: Email This To A Friend or Social Bookmark It!
If you were interested in Ford Launches New F150 Advertising Campaign, you may also be interested in:
2009 Ford F-150 Still In Production: We haven’t been able to see much of the 2009 Ford F-150 – except that which has been masked and covered by engineers. From what
Forbes Best Pickups for 2006: While foreign manufacturers dominate the car and SUV vehicle segments, that quintessential American icon, the pick-up truck market continues to be dominated by the domestic automakers.
Shelby GT Police Chase Video: Follow along as Carroll Shelby demonstrates the level Ford will go to in their "Bold Moves" campaign. As part of Ford's "Way Foward" plan, Shelby