2006 Lancer Evolution IX
May 7th, 2007
This fall, the Mitsubishi IX will replace the Evolution VIII, which was the first Evo ever sold in the United States. What most people are not aware of is that the brand new IX is more of a makeover of the VIII and not just a brand new vehicle that they started from scratch.
But there is no need to be dissapointed because they have done an amazing job. First of all, the car looks better. The headlights and taillights have been smoked dark and the split grille, which was always a bit too Pontiac for our taste, has been replaced with one large opening like Mitsubishi had on the Evo VII.
Lancer Evolution IX MR (GSR/RS) and Lancer Evolution Wagon MR (GT/GT-A)
August 30th, 2006
Mitsubishi Motors Corporation (MMC) today announced that the Lancer Evolution IX MR high-performance 4WD sports sedan (GSR/RS) and the Lancer Evolution Wagon MR high-performance 4WD sports wagon (GT/GT-A) go on sale at affiliated dealerships throughout Japan on August 29, 2006.
The MR designation is an abbreviation for Mitsubishi Racing, and is restricted to the most prominent sports model in Mitsubishi’s line-up. The new models are the second group of MR models released by MMC; the first being the Lancer Evolution VIII MR launched in February 2004. Tax inclusive prices range from 2,856,000yen to 3,622,500yen for Lancer Evolution IX MR (GSR/RS), and from 3,412,500yen to 3,486,000yen for Lancer Evolution Wagon MR (GT/GT-A).
US Will Get the Mitsubishi Lancer Before Japan
August 9th, 2006
Mitsubishi will debut its all-new Lancer sedan in the U.S. nearly six months ahead of its debut in the company’s domestic market of Japan. The U.S. will likely be the Lancer’s biggest market by far, and that the Japanese market is more interested in minicars at the moment than midsize sedans.
Those two facts are the maini reason’s behind the company’s decision to begin selling the Lancer in the States first. The debut for the car in the U.S. is slated for early or mid next year, at which time we’ll get a larger Lancer based on the Concept X and its many variants.
The Mitsubishi Lancer was introduced in Japan six years ago. The bulk of sales for the upcoming version of the car will come from the U.S. Mitsubishi expects to sell about 50,000 Lancers here next year, which would account for the largest portion of the vehicle’s global sales.
Why the US before Japan? Japanese consumers are shifting away from the Lancer, which is considered a midsize car in the home market, in favor of 660cc minicars. Minicars now account for nearly one-third of Japan’s new vehicle sales, which is one reason why the Lancer will hit American shores first. Another reason: Mitsubishi’s star is fading fast in North America.
Mitsubishi will debut its all-new Lancer sedan in the U.S. nearly six months ahead of its debut in the company’s domestic market of Japan. The U.S. will likely be the Lancer’s biggest market by far, and that the Japanese market is more interested in minicars at the moment than midsize sedans.
Those two facts are the maini reason’s behind the company’s decision to begin selling the Lancer in the States first. The debut for the car in the U.S. is slated for early or mid next year, at which time we’ll get a larger Lancer based on the Concept X and its many variants.
