Maybe while trying to give its new, second generation Mini Copper sales a shot in the arm, Mini suddenly announced that they could see the US overtaking the UK as Mini’s number one market. At the Detroit Auto Show, Mini of North America vice-president Jim McDowell described the US as being on the fast track.
Whatever that means. The US accounted for more than 20% of the 188,000 units moved worldwide. Mini hopes that the recent changes at the Oxford plant will help boost production capacity to 240,000 next year and feels the US will get the lion’s share.
BMW designed a completely new engine for the 2007 Mini Cooper in cooperation with Peugeot. It produces approximately the same horsepower as before: 120 in the Cooper and 175 in the Cooper S. But the devil lies in the details.
To maintain overall design integrity, the stylists chose to tweak the contours of all other panels. Nevertheless, without the old model to compare, most observers would have difficulty spotting the changes. The Mini still is most aptly described as looking like a cheery English bulldog.