BMW Named Most Technically Savvy
Sunday, June 4th, 2006
According to the Telematics Research Group (TRG), the crafty engineers at BMW are the most technologically savvy bunch selling cars in North America– at least as far as telematics go. The upscale Bavarian marque headed the TRG Automotive Technology Index thanks to its range of available “key telematics, infotainment and driver assist technology.” Composed of 30 different metrics in six categories, BMW edged Mercedes-Benz and Cadillac to take the top spot, with Infiniti and Lexus rounding out the top five.
Advances in driver assist technology like lane-departure warning systems and adaptive cruise control have largely been introduced in brand flagships like BMW’s 7-Series and Mercedes-Benz’s S-Class, with features trickling down to the rest of the lineup as time goes on.
That said, innovations like BMW’s all-in-one metallic porkpie hat (otherwise known as iDrive) have had their share of detractors and glitches, with not everyone warming to the influx of electronics in their vehicles. Obviously, however, that hasn’t deterred the brand from moving forward with various technological initiatives.
Tags: idrive, telematics research group, trg
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