All New Fiat Bravo
Thursday, February 8th, 2007
The launch of the new Fiat Bravo is also an opportunity to present the new family of turbocharged T-JET petrol engines (120 and 150 bhp 1.4 Turbo), which combine fuel economy, low emissions and exceptional performance, and now join the popular range of Multijet common rail turbodiesels (1.9 litres delivering 120 and 150 bhp) and the 90 bhp 1.4 16v petrol engine.
Comfort is enhanced by the pinpoint steering and excellent roadholding, and the choice of two tried and tested suspension systems which have been suitably modified and updated, an independent MacPherson system at the front, and a semi-independent torsion axle with interconnected wheels at the rear. The new Fiat Bravo aims to become the benchmark for what is the most important segment of the European market, which accounted for over 3,400,000 cars sold in 2006, or little more than one fifth of the total market (a value that has been practically constant since 2000).
It is clearly a very interesting segment but one that is also highly competitive, with about 30 different models, from full-liners and premium European, Asian and American manufacturers. We should also underline that the largest grouping in the medium sized saloon category is made up of 2-box saloons or hatchbacks, which account for over 71% of sales. About 25% of total sales for this category are destined to the corporate market, where qualities such as residual value, operating costs, reliability and price are important considerations.
But these are areas in which the Fiat Bravo will be one of the most competitive models on the market. With these expectations, the long-established plant in Piedimonte S. Germano (Frosinone) and its 3500 employees are preparing themselves enthusiastically to turn out an average of 120,000 cars a year, which will be marketed in 55 countries around the world, starting in 2007.
Tags: fiat, bravo, 2007 fiat, 2007 bravo
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