2007 FJ Cruiser
Tuesday, October 24th, 2006
Toyota sold more than a million of the quintessential two-door FJ Cruisers, first known as the FJ40 worldwide beginning in 1960, and more than 300,000 Land Cruisers have found U.S. buyers since. Many FJ40s still see abusive service in the roughest parts of the world, even though Toyota hasn’t built them since 1983.
A newly distinctive offspring of that iconic FJ40 will start appearing on-and off-roads around the country. It will be called the FJ Cruiser so that Toyota still can offer the slow-selling flagship Land Cruiser, which has strayed far from the Jeep-like FJ40 Land Cruiser in its hugeness and plushness. Based on 4Runner underpinnings, the production FJ Cruiser is remarkably unchanged from the well-received and highly cartoonish concept that debuted at the 2003 Detroit auto show. Toyota revealed the exterior prototype of the production vehicle at this year’s Chicago show in February, hailing it as a return to the roots of SUVs.
The FJ’s unusual appearance is definitely more arresting than its competitors’. Deliberate styling cues from the first-generation Land Cruiser include round headlights with an integrated grille, the upright windshield, the white-cap roof, and wraparound rear glass. An unlikely childhood friend of senior creative designer Jin Won Kim also influenced the FJ’s development. “I had a pit bull when I was growing up,” says Kim. “I’ve been inspired by the stance of the pit bull when it’s about to attack-it’s got that forward-leaning gesture and a really strong stance.” It’s also a novel refutation to the suggestion that Toyota is merely jumping on the recent retro-styling bandwagon.
“The original FJ40 had this kind of really funky balance. It was the charm of the design that made it. But we really didn’t want to push this one to the retro side. We’re playing it off of the heritage and spirit of the FJ40,” says Kim, who designed the original FJ Cruiser concept and the 2004 Lexus LF-C concept car.
“The Volkswagen New Beetle, the Ford Thunderbird, and the Ford GT, for example, are definitely more on the retro side. To me, those are basically the same car as the originals, with the same proportions and balance, but with a more modern sheetmetal cover. With this car, we took some of the design cues, but we didn’t take the whole proportion of the vehicle. It’s not just a basic evolution of the design.”
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